Photo by Jungwoo Hong on Unsplash

For people looking to spread information about their company, business cards can be a very convenient means of advertising. As an introduction of your company to potential clients, the card’s design should be carefully thought out. You can easily hand out such cards to anyone at any time, and even if they forget the name of the company they’ll have a physical reminder on your card, making it easy for them to contact you. Business card design should be carefully considered, as it can have a substantial effect on gaining customers.

One of the most important things to have on your business card is the company logo. Whatever the logo may be, it’s best to have it appear exactly once, clearly delineated and in color. Having it too small so it is unnoticeable is a wasted effort, and having it appear more than once is too evocative of spamming or obnoxious advertising. The logo should be tasteful and noticeable but not overly ostentatious, reflecting the image of your business.

Color can be a tricky question. You want people to take you seriously so a whole rainbow of colors will not be optimal. But you don’t want to limit the card to black and white necessarily, as this is more boring and won’t draw the reader’s eye. Usually three or four colors appearing in modest quantity will suffice to draw one’s attention but maintain a professional tone.

Also in order to keep the card’s image professional, using bold and striking colors is not typically a good idea. Using only colors that are too bright and loud, you risk making the card overwhelming and cartoonish. One loud color and two or three understated colors is usually preferable.

When it comes to fonts, it’s best to remain simple and clear. Legibility is the most important thing. If you try to create intrigue and show creativity with unusual or difficult to read fonts, it’s unlikely that people will exert any extra effort to discern what’s on the card. Using too many different fonts is also not advised, as it can make the card seem less orderly and professional.

Some people also think about getting unusual sizes and shapes for their cards. This is not generally a good idea, since you most want to convey professionalism when introducing your company. Adhering to the standard size and rectangular shape may seem conventional or boring, but it gives your business more reliability and helps people to take you more seriously. As a first look at your business, cards are not the best place to demonstrate creativity.

Contact information is of course essential to include, but only current numbers and addresses that you are sure you will answer or receive mail at. In other words, make sure you don’t give infrequently used numbers or addresses. If a potential client is unable to reach you the first try or two, they probably won’t keep at it.

By following some of the above suggestions for designing your business card, you can help give your company a professional image and gain customers you might otherwise not reach.

How Corporate Gifts Can Still Be A Wise Investment In A Down Economy

Healthy businesses always rely on friendly relationships with their customers to continue doing well. A company can easily sail through the bad economic times if it has been successful in pleasing and maintaining good relationship with the customers. One tried and tested formula for ensuring client satisfaction is through corporate gifts. These gifts keep the customers happy and do not hurt the company’s expenditure account also.

While choosing a corporate gift, the beneficiary should always be a prime consideration, as the sole purpose of the gift is to please the recipient. The gifts are generally given for promoting a new product or service, or at times simply given now and then, to keep the customers happy.

The gifts could vary from coffee mugs, showpieces to even a bottle of exquisite wine. The gift could be embedded with the company’s logo to make sure that it remains in the memory of the receiver for a long time.

Think about a gift that gives when you are considering about corporate gifts. More and more people are changing over to different ways of thinking and want others to gain. Buy1GIVE1, KIVA and Change The Present are organizations that can offer gift value to your clients and staff. Check Buy1GIVE1 out at www.b1g1.com.

As the gift represents the company, the quality of the gift must not be at variance with the standard and quality the company delivers. A corporate gift is a sign of gratitude, and a mediocre gift that upsets the customer will automatically induce mistrust regarding the company. If attention is not paid to the quality of a gift, then it’s easy to make the customers feel cheated and frustrated, causing them to feel more strongly about looking for better deals in the market.

Corporate gifts therefore are one of the best promotional strategies under the limitations of a limited budget. If used rightly, they can effectively serve the purpose of aiding a company maintain client relationships in bad economic scenarios.

 

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